Dr. Kai Bennett 0:00

The chiropractic stuff doesn't take care of it, then we move to the muscle work and that that usually takes care of the rest of it. And chiropractic, you you know, spine pain, neck pain, low back pain, mid-back pain, that's what we're thought of as. But if you if you actually study the anatomy, you understand that we're more than that. What comes out of the spine is the nerves. Those nerves could affect your glandular system, your digestive system, your circulatory system. It could all affect all that stuff. Right. And so we don't we have people that get out of back pain and neck pain, but also they're reporting to me that they're sleeping better, they're digesting better, they're they don't have as many organic issues as they used to.

Trev Warnke 0:41

All right, guys, welcome back to another episode of the Brotherhood Beyond Business Podcast. Today we're gonna be sitting down with Kai Bennett. We're gonna talk about his business, his life, and the legacy he's looking for in the Prescott, Prescott Valley area. We're gonna go ahead and kick it off with Kai. Give me your name, your business, and a little bit about your background on why you started your chiropractor business, and then we'll dive into your family and stuff back.

Dr. Kai Bennett 1:00

Okay. Well, uh my the business is optimal health and performance. And we started it probably, I want to say seven, eight years ago. And my main business is it's it's health business, but it mainly focuses on getting results. We want to get people healthy. And so that's that's our main goal is to get get results. And so uh I've learned numerous, numerous techniques over the years. When I first got out of a chiropractic school, I went to every seminar I could get get my hands on just so I could learn how to fix people and help people. And so a lot of the stuff I do now is just a conglomeration of of things that worked, and so, or things that do work. So basically, the system that I have now is is pretty good. And so that's that's the main thing that we do there is chiropractic, but also there's a a muscle technique that I do, it's called advanced muscle integration technique. It's it's pretty pretty phenomenal. So if the chiropractic stuff doesn't take care of it, then we we move to the muscle work and that usually takes care of the rest of it. So and that's in Presca Valley?

Trev Warnke 2:07

Presca Valley, yeah.

Dr. Kai Bennett 2:10

You know, we're off of viewpoint. So you're going towards Presca Valley on the freeway here, and you get off on viewpoint, and it's in that neighborhood there on the way.

Trev Warnke 2:18

So from uh so obviously I would say most people probably know what chiropractic looks like. For you as a chiropractor, but I always kind of we we've interviewed different chiropractors time. Yeah. Um, and I think one of the sticking points that a lot of people have is the nervousness of chiropractic in terms of bones popping and that kind of stuff. So I always like to like with when we talk to chiropractors, like, let's get that misnomer out of the way first and kind of talk about that.

Dr. Kai Bennett 2:46

Yeah, well, I mean, I I understand that part of it too, because let's just say if I have 10 people in a room, I probably take care of each one of those people a little differently based on their history, based on what they're bringing, based on their apprehensions about getting their neck popped or whatever. So I have instruments and things like that. If if people are, you know, have any apprehension about getting a chiropractic adjustment, the way they think of it is, but I I have instruments that can take care of that part of it. So but yeah, I mean I that's something that we're sensitive to as well. But there are a lot of people that say, hey, it didn't it didn't move because they didn't hear it pop. So there there are those people too. So, like I said, 10 people in a room, I probably do 10 different techniques on those people.

Trev Warnke 3:29

So that that's I'm in my opinion, that's unique. I've been doing chiropractic since I was I think I went to my first chiropractor at 11 years old. So my mom shook, right? Um so it's been a big part of our family's life forever, chiropractic. And so I I'm obviously a big component of it. It's just helped us out a lot. Um, it got me through some major football injuries in high school and throughout college. And so, but you would always have to find the chiropractor that would use the technique that works for you, right? So, examples like what you just said, it's like I have a lot of different ways to skin a cat, you know what I mean? Versus like most chiropractors, you go to them and it might be like, I just do like uh manual manipulation, I'm just gonna joint do joint popping, or we're just going to have one where the table drops out and the table does all the work. We're gonna do ones where I mean the ones that they do they should run the thing up and down the person's background only version. A lot of times it's like sometimes it's a combination of those different things, too. But that is nice to know that for a person that's like nervous about chiropractors, if you if you've gone to a chiropractor and you didn't like getting your neck popped because that scared the crap out of you, yeah, it's like, hey, that doesn't have to be the only way we do this. Whereas like for me, I love to hear the things pop back. My wife is the one that says, Hey, if it doesn't pop, I don't think something went right. Yeah. Tom is a type that like I would rather not hear something pop, you know what I mean? So it's like in just in our side our own family, I know we have that that that thing is like my mom and my dad completely swears off chiropractors like they're the devil, you know what I mean? So it's like that it's the idea, it's like you have that side where it's like, but he had a for him, he had a bad experience at one point. And for me, I've had a great experience from and I also owning gyms and stuff, I understand physiology and I understand what's going on. That there's you're not gonna be able to snap my neck like in this the techniques you guys are using. Like there's nothing that I have to really be concerned about.

Dr. Kai Bennett 5:18

Yeah. And and like I said, it we we pretty much accommodate most people with the techniques that I have. And I and I believe we have a system of chiropractic that kind of encompasses everybody because uh there's certain techniques that I do that uh I don't understand why most chiropractors don't do those techniques because they work. And we all learned them in school, but most people don't do them. I'd say probably five percent of the chiropractors do the these techniques that we learn in school, but they don't they don't use them. Could you go just talk about a few of those things? Yeah, yeah. Well, the the main one that I do, and I check this on everybody first thing every visit. Most visits I check this, it's a it's the upper cervical region because this area is so loaded with well, I call it the fuse box to the body. If if this if there's a if this is there's a misalignment here, that's gonna affect not just here, but your whole system, even your organs and things like that. So so I have a system of evaluating that, seeing how we need to adjust that very specifically. And we do an adjustment here very specifically to get that pressure off that area. So that's just the start. And then the rest of it, where I have a system that checks your pelvis and checks other areas of your spine that need to be focused on. And so a lot of the stuff I do, I consider very neurological. And so, but I also I like I like to be able to check it afterwards to make sure we made the change, not just crack and say, okay, see you later. I want to check, I want to, I want to adjust it and then see if my my work has been effective. And so that's why I love what I do because I can go back and say, okay, this worked, or no, there's still some things going on. We've got to figure out what's happening. So, but the main thing I do is the upper cervical work, and then the rest of it's just the system that I try to follow based on the techniques that I've heard.

Trev Warnke 7:03

Can you explain the system at all? Like what when you say system, to them like I'm just trying to let this person kind of feel from the outside, like, hey, like I've been to a lot of people probably been to three to five different chiropractors over their life, just trying to find the right thing. So I'm just looking really the the real question I'm asking, what are your differentiators? Like, what's the thing that, like, man, if you came to me, this is what would feel a little bit different than the other chiropractors you might have been to? It might be the same as some of the others, but like this is what we do.

Dr. Kai Bennett 7:27

Yeah, like I said, the first thing I check is the upper neck area. And basically how I look at that is I look at your leg length, because that's determined by in most cases, that's determined by what's going on up here. Um, also strength in your arms and legs, and that determines how I'm gonna adjust your neck and what specific vector I'm gonna be adjusting at. So you do the adjustment based on uh the analysis, then you go back and check it. And a lot of cases people are stronger, their legs balance out, and then from there, I'm gonna check your pelvis. And then because so we turn your back over, check your pelvis, adjust it accordingly. And again, that's where people say, Oh, I don't like this technique. Well, let's do another technique that's gonna be okay for you. But even then, I want to make sure it's effective. So we'll adjust your pelvis, make sure that's neurologically good, check it again, and then that's when I go to it's called the zone technique. I it doesn't really matter what's called, but the zone technique is really it's based on uh six areas in your bot in your brain that control everything in your body. So we do an analysis that checks which area of the brain is is not connected correctly, and then you do four specific adjustments to certain areas of the spine, and and that could be adjusting like traditional chiropractic, or we can use instruments based on what the people need or prefer. And then we do those adjustments, then we go back and check those areas again. And it basically is just six areas of of your skull that determine that. And so I can tell, you know, if somebody's having digestive issues or if they're having glandular issues or musculoskeletal type issues based on those points in your head. As soon as you go do those, stimulate those four areas in the spine, and then you go back and check it again. And so if that if that area is better, then that tells me their body's working on that stuff. And so and also if people have like extremity stuff that needs to be done. I've I've done numerous seminars on how to adjust extremities and so like a shoulder issue, elbow, knee, whatever. So, and then that's pretty much the technique or the the system that we take people through.

Trev Warnke 9:36

Yeah, because like for the average person, like the things that they go to go get surgery for are things that if they saw you first, they get either one delay surgery for a long time. So the example would be like we talked about extremities, a lot of people that have carpal tunnel issues, they came to you and got some work done on the issue from the shoulder all the way down through the hands or through this area, the tension in the muscles is the bigger issue for a lot of people than it actually is getting the carpal tunnel it opened up, right?

Dr. Kai Bennett 10:02

Yeah, well, if you look at the actual statistics, the the carpal tunnel stuff, and that's just one example because the carpal tunnel surgeries have are not very effective because that's not really where the problem is. Even though that's where the pain is, the problem could be anywhere where the nerves locked up in the elbow, the shoulder, or in most cases, it's because something came out of the neck. So if you if you can take care of each one of those areas, a lot of times it's carpal tunnel will just go away. But also that's where the muscle work comes in handy. Because if somebody comes in with a shoulder complaint, I'm gonna do all that stuff I just said, but we're gonna adjust the shoulder. Now, at some point they're gonna say, oh, it's all better. Or it's gonna be really specific. So if if somebody tells me that it hurts right here, in my head, okay, which muscles attach there? And then I'm gonna go specifically check all the muscles that attach in that area and find out which which one shut off and reactivate that muscle. And so that's another area where I'm unique, I guess. There's only, I think, three or four chiropractors in the state of Arizona that do this technique. Okay. And it's pretty phenomenal. So, but a lot of times the adjustments take care of it. If it doesn't, then I know what to do to get that area back in place. A cool thing is too, it's also diagnostic. Because if the muscle stuff doesn't work, then there's something wrong, whether it's a fracture or a torn ligament or tendon or a tumor or something in there that's not allowing it to heal. So if it's if if it doesn't reactivate, boom, we get some imaging, we find out what's going on actually in there. So it's also diagnostic. So we're not wasting a ton of time, you know, finding out what's going on.

Trev Warnke 11:38

And that's where I think sometimes when people get in stuck in their head at the word chiropractic because they have what they've heard over the years or whatever, it's the different types of chiropractors, so many things. And even what we're talking about, if we if we took the big picture, I wouldn't even really call you a chiropractor because if we just go in the sense of you're really, you know, you're you're fixing a lot more things in the body than most people think of chiropractic is just like really just spine-based, right? But you're actually working on all different parts of the area. I'm sure if they have um things with your knees and stuff, there's things that you can do through spine or through muscle tissue and stuff to make it so the knees aren't as painful. Oh, yeah.

Dr. Kai Bennett 12:11

Do you just want to balance, you know, every all the muscles, all the systems that go to that area. So yeah, it's it's pretty crazy. You know, in chiropractic, you you know, spine pain, neck pain, low back pain, mid-back pain, that's what we're thought of as. But if you if you actually study the anatomy, you understand that we're more than that. We're because those the what comes out of the spine is the nerves. So those nerves could affect your, you know, as I said earlier, your glandular system, your digestive system, your circulatory system. It could all affect all that stuff. And so we don't we have people that get out of back pain and neck pain, but also they're reporting to me that they're sleeping better, they're digesting better, they're they don't have as many organic issues as they used to, or more energy. So those are those are some things that I really love to watch people and watch them get better that way. So yeah, there's there's a lot more to chiropractic than just neck and back pain.

Trev Warnke 13:06

So for me, like I've always used chiropractic as being an athlete, being somebody that's very active, to like continue to allow me to stay the same level active as of aged. Yeah. So we own a gym out in Chicago and we pair our gym with uh a chiropractor there because what we have is a lot of clients is they do workouts for three months or whatever. Something breaks apart because they're not doing anything outside of here, right? They outside the gym, they're not doing any mobility, whatever. Then we get them to a chiropractor to get them to keep their membership going longer. And I think a lot of people are looking for so I look at chiropractic, you guys probably call it maintenance or something. Like we needed to be working on this stuff long term. I think a chiropractic has once you're fixed, most people just like literally bail. It's like, hey, I'm good, move on, right? Yeah. But maintenance for me has always been one of the biggest tools because it allows me every single like we go hiking, all the different things that we do, it like allows me, as I just turned 40 like a couple weeks ago. It's like as I'm 40 years old, I feel like I'm probably 28, 29, and body management from we use chiropractic, me and my wife use chiropractic, physical therapy, and body massages from time to time just to keep our bodies like feeling young because as somebody that I feel like I'm pretty healthy, is my body feels beat up, beat up all the time because I'm pushing it. Yeah. Yeah.

Dr. Kai Bennett 14:16

And you know, that's that's a great point because you know, uh we I look at it more as like a continuum rather than just a stopping point. Because um, you know, we there's that thing where you hear, you know, once you go to a chiropractor, you always have to go. Yeah. And I look at it like, well, once you brush your teeth, you always have to brush your teeth. So to me, that's it's the same thing, right? So um initially we'll see people a little more frequently just because there's a lot of scar tissue and a lot of neurological habits that your body goes into that you we we're trying to we're trying to get into a better, a better position. So once that's in a better position and your body's starting to take over and do all the work, we don't need to see you as much. I mean, you know, my goal is to get to people to every four to five weeks, maybe even two months, whatever, just based on how well they hold their adjustments. You know, but initially, like I said, we do see people more frequently to break up those patterns and get things where they need to be. Um and that's where the muscle work comes in handy too, because if things aren't holding, there's gotta be a muscle there that's not not not allowing it to hold. So you reactivate that muscle, boom, they're out, they just start getting better in that point. So yeah, that's the goal is to get people to that. You know, I I've I think I've got to do a lot better job of explaining to people that, hey, this is, you know, this really how how much you want to get better is really up to you. Right. So and and if they don't choose that way, then I didn't do a good job explaining it. So we're working on different systems and different ways of explaining it so people get it. And so when they make that decision to stop, then we know we did all we could to help them to understand. But you know, a lot of times we'll they'll come back in a couple months with the same thing, we just kind of start over again. And that's hopefully, but they understand that that's the decision they made.

Trev Warnke 16:09

So that's one thing that you said with scar tissues. That's something that I overlooked for a long time, was like obviously scar tissue from surgeries that you get. Most people don't even realize they get scar tissue from surgery, but that's a huge one. And it's there, like in most physical therapy, it that's paid through, like doctors don't even that's really attack that kind of scar tissue. Um, along with so you get that, and then there's working out scar tissue that's built up. There's scar tissue, there's just there's a lot of ways to scar tissue. Um, then the other component is I think a long-term health concern besides scar tissue buildup if you don't pay attention, is just natural inflammation that they create through diet and life.

Dr. Kai Bennett 16:41

Yeah. So yeah, I I think the ideal patient, can we talk about the ideal patient? So the ideal patient, I really the ideal patient for me is somebody that wants to be a partner in their health. So they don't just come to me and say, here, my health is in your hands, just do it. I'd rather have somebody that's saying, hey, whatever you tell me to do, I'll do it. But also let's get this working but and if you need me to eat better, do more different exercises, specifically work with um a physical therapist that way, then we can do we can do that. So, like I said, I'd I I want somebody that wants to be, I want to be their partner in their in their health. And so those people are more willing to do what you ask them to, but those are the ones that want to get better and they get better. Um so that's my ideal patient is somebody that's just wants to be their part, my partner, their partner in health.

Trev Warnke 17:33

Looking at more like the true definition of health care system versus like the sick care system. Sick care even is still sick care is where we're just gonna get you better enough to get sick again, which is like in chiropractic, I'm gonna get you better enough, healthy enough to be out of pain, which you can do. But health care is like now you gotta take care of this from 40 years old to the day you die, versus like a lot of people think I just need to take care of this long enough to get out of pain, and then until the injury or the pain flares up again in a few months from now or a year from now, versus like you're saying the ideal person is like, hey, and then this is how everybody should think about health going forward because it's the thing that we actually 100% uh 80% control. I would say we don't 100% always control our health, but there's some things like cancer stuff that's not really in our control. But for the most part, we have control of that, but most people act like they don't have control of it. But the stuff that you're talking about is like habitually you have your own things you can do, but also you can there's a lot of resources out there through chiropractic, massage therapy things that can keep you longer term feeling better, feeling like when you're in your 70s and 80s, not looking like you're the person that you think about so many things of an 80-kyphotic person, right?

Dr. Kai Bennett 18:36

Yeah, yeah. I, you know, I I tell my patients too, it's like, you know, surgery is an option, but let's make it the last option. You know, I I I there's a time and place for that, but let's let's see what we can do before we need to do that. And so I, yeah, there's so many different things with that we're we're trying to get our patients to understand about health and true health rather than just being out of pain. So once they understand that, what you know, they're they're gonna say, Oh, well, I gotta start stop eating the cake and drinking the soda and the beer and all that stuff. And so once they start taking the steps on their own and making those decisions, it's so cool to watch watch them get better without me having to say anything.

Trev Warnke 19:15

And you guys take inside your thing from our conversation past, you guys do have a more holistic approach because you guys do like things like supplements. What else do you guys do besides like what people would think as traditional chiropractic care that they people wouldn't know that you guys would do like?

Dr. Kai Bennett 19:27

Um, well, we do we uh we do supplements uh and we also do nutritional counseling. We're gonna start doing that as well. Um, and then we have a machine in our office called the STEM wave, which it just goes after inflammation and joints and different things, and it's really, really been cool to watch that that machine work. We also have lasers that man, those lasers do a lot for inflammation. They also help with neurologic turning different neurological reflexes on and things like that. So we out we now have some massage therapists in our office too. Okay.

Trev Warnke 20:03

So do with massage therapists, is that part of like the system you build out? They go from you to a massage therapist, or is that a separate thing that they can come in and just get massage, or how does that work?

Dr. Kai Bennett 20:12

It's separate. Yeah, it's separate. Uh we have a really good massage therapist now, and then another one that's gonna be starting. It's actually my daughter. She graduated from massage school not too long ago. So I'm keeping it all inside the same. Um but once she gets licensed, she'll be good to go and we'll we'll get her rocking and going. Yeah, I it's part of the uh we just we recommend it, but uh really I like to have a bunch of names to say here, I not just one. We want to give people like three or four names that they can go get massages from, but the two in our office that they're really, really good. So we're gonna recommend them a lot. But it's it's part, it's it's I think it's part of the system. So eventually we gotta add that into our repertoire too, as far as what we can do for people.

Trev Warnke 20:57

Yeah, I think when people take a bigger control of their health, and you guys, I'm sure part of your process is like as you do your they're just like, hey, here's like the next stage you need to do. Like you, let's say somebody's I'm guessing in there and you're like, you have a crazy amount of information. Like, if we don't take care of this, you're not gonna get that much better. Right. So it's like you're you guys are in in probably different ways counseling them a little bit, like, hey, here's the thing you need to do next. But you guys, instead of being like, just so you know, you need to do these things, but I don't know how you're gonna do these, you have those services inside your business, like, hey, we do have these things to improve you. Yeah.

Dr. Kai Bennett 21:29

And I, you know, with the STEM wave, that's how it kind of works. We work back and forth. There's some people that come in just for the STEM wave because they saw an ad or something like that. And our our technicians actually work really, really good. So they'll work with them and if something's not getting better, so like I think this would really respond well to to the AMIT work or getting a an adjustment on that might take it the rest of the way. A lot of the things that we do are synergistic with the chiropractic stuff. So it's it's pretty cool to see um the different services we We have that can help people.

Trev Warnke 22:02

And I th uh I talked to my mom. My mom's uh I guess she'll be 69 this year. And so she's been doing chiropractors most of her life, but doesn't eat has a horrible diet, right? Um absolutely horrible diet, eats like a child. Um, and so one of the things that we talked about is she's aging inflammation has become a bigger and bigger and bigger issue for her, pretty much runs her life um in in certain ways because like and the the thing about inflammation is well, more of it's under your control than you realize, but if people want it, because obviously you have the diet, you have other machine tools like that you can use, but it's that idea that I look at it obviously owning gyms my whole life. I've kind of like always looked at everything from a very like I control my own health. And when people somebody that's feeling really bad, right? I mean, like the body hurts through the tools that you guys are talking about, you're looking like you're six months away from feeling maybe even less, like you're really six months away from feeling a thousand times better if you just invest in yourself just for a little bit. Imagine in six months, you're I tell this to my mom, if you spent six months eating just like a normal human should eat, you would feel like you're 68 years old instead of 70, 77 years old.

Dr. Kai Bennett 23:09

Right.

Trev Warnke 23:09

Yeah.

Dr. Kai Bennett 23:10

And yeah, that that that aspect of it is pretty important because I I look at it like like if somebody comes into my, let's just, for example, somebody comes to my office and they come in with headaches. We adjust them, they're head, they get better, they their headaches are almost gone by the time they're into the visit. And then a week later they come back, they have the same headache. You're like, what's going on here? Adjust them, they get better, they leave, come back next time they have the same headache. What am I thinking? I was like, what are you doing between these visits? What uh because you you were really good when you left. And they said, Well, I keep banging my head against the wall at home, and then I get the headache back. And so I said, I just tell them, would you stop hitting your head against the wall? And a lot of times they stop hitting the head against the wall, headache, and their headaches are gone and they stay gone. And so I look at that same thing with with new, I can adjust them, but as if they go home and eat Twinkies and and drink beer all day, it's gonna come right back. And so if if we can just change, if we can just change that little part of their thinking, they're gonna get better, right? And that's the infl inflammation part of it. And so that's something we want to make sure we're addressing too, so that people aren't coming back all the time. They're coming back for the maintenance rather than getting fixed every time. So there's a lot of different ways in our office that we can address those things, whether it's through do doing different exercises, workout routine, and eating, you know, eating better, and then just having some different strategies to to cope with stress in in their life. So I think those three things are really, really important to address. What kind of age group do you guys work with?

Trev Warnke 24:48

All ages, or what more do you like though?

Dr. Kai Bennett 24:49

Well, I adjusted a she's two weeks old. I adjusted her yesterday and and and then I adjusted, I think, a 92-year-old last week. Yeah, yeah.

Trev Warnke 25:02

And you would I'm guessing, I mean, I've always been re recommended from time your baby on. We didn't have to do it at that time, but I've always been recommended. So you're you're saying chiropractic should be beginning of life to end of life. Oh yeah.

Dr. Kai Bennett 25:12

Yeah. I mean, uh because you think about when when do when do people get their first misalignment? During the birth and birth process, right? So so that's the best time to get adjusted. Because if we can start if we can start their nervous system outright, they have a lot less problems later on, especially early on, because mothers complain about, hey, they're not latching on well enough, or they they cry all night, or they're all these different things. But if you adjust a baby right when they get out, the changes that you see are almost immediate because they don't have all the stuff that we have.

Trev Warnke 25:47

That's the conceptual side, is like if everything's stacked perfectly and all nerves are not being shut off at any point in their life to begin with. Imagine if you're going through a birthing canal and something's shut off from day one and you don't find it out until you're 13 years old of what could be happening without you even realizing it. It's just it's usually for a lot of that nerve stuff, it's usually a slow process than like usually an instantaneous, like, oh my god, I just pinched a nerve. It's usually like one thing shut off that's going towards an organ that's not functioning as much.

Dr. Kai Bennett 26:13

Yeah, I mean, with babies too, you gotta really know what you're doing because they can't tell you what's wrong. Well, the way they tell you is they cry or they they can't latch, or they they don't have a bowel movement for a couple days or whatever. So that's their way of communicating. So you've got to know what you're doing as far as the neurology and things like that. But man, it's so cool to watch them get better. And you know, like said the mom comes in crying next time because their baby slept all night and like you know, so that's that's one of the coolest things I've seen as far as watching the the human body do its thing, watching the babies get better. Take a step back on this.

Trev Warnke 26:50

Where did you get your chiropractor? You said you went, did you go to Palmer? I went to Palmer in Iowa, Palmer College in Iowa, yeah. So I think I told you for me, that's a big deal because I grew up in Iowa. Yeah, and like everybody, I feel like every third person in Iowa is a chiropractor. Um, and so everybody's got they all went to Palmer, and Palmer's like the the the key one. So when when I do hear a chiropractor, I know Palmer's changed a lot, I'm sure, since you've been there. And I don't know a lot of people have come up home Palmer recently, but when I was younger, like that was the standard of like, hey, we're gonna teach the best things. People that go to there. So whenever I go across the United States and different places I've lived over the years, usually when I'm looking for a chiropractor, my first thing is like, let's start with a Palmer chiropractor first, figure out if they still fit the things I've learned over the years. And but that's usually my starting point.

Dr. Kai Bennett 27:34

Yeah, I mean, that's that's why I chose Palmer because it was considered the I believe school of chiropractic. Um I don't know about now. Now it might be a little different as far as where it stands amongst the chiropractic schools. Uh but yeah, we I I had a great experience there, and at the time it was a wonderful college. Did you guys grow up in Prescott or where were you originally from? I grew up in Flagstaff. Flagstaff. Yeah, I grew up in Flagstaff and we moved here about 14 years ago, or I did, and then I commuted from back and forth Flagstaff for about a year and a half, and then we moved the whole family here. So let's go into your family a little bit.

Trev Warnke 28:12

Didn't tell me a little bit about your wife who's actually sitting over here.

Dr. Kai Bennett 28:20

Yeah. Well uh my wife's awesome. I I love her to death. She's awesome. Um she probably wishes I was dead. No, that's okay. Um, but no, she's awesome. She's amazing. She's kind of the brains behind our family. Um yeah, I have three three wonderful, wonderful kids. One is one is 26 and the other one's 24, and then my daughter's 21. So and then we have three awesome grandkids from from them. And then um yeah, and they all graduated. We know we've been here for for 12 years as a family, and they all graduated from Bradchet Mountain High School, and they're pretty active in the community and stuff. So yeah. Um but yeah, I grew up in Flagstaff. I have too many hobbies. Well, what what about you to Prescate specifically? Well, I I had my practice in Flagstaff for 12 years, and then I got I got made an offer to work in an office in Prescott Valley. Okay. Um, and it was a pretty good offer. So I was like, uh, so I said, okay, let's do that. So I commuted for about a year and a half, and the idea was for me to learn the business part of it and then set up a satellite practice back in Flagstaff. Okay. But my my wife, Jessica, got a job as a principal at Bradford Mountain Middle School. So I guess I said, we're I guess we're moving. So uh we moved the whole family here a year and a half later. Um, so that's kind of what brought me here to Prescott Valley.

Trev Warnke 29:47

For me, my wife's uh a teacher as well. And so she the only way I was able to move here, realistically, because I've been wanting to move to Prescott for years. We're from I'm originally from Iowa, my wife's from the Chicago area. And my wife kind of decided, in fact, if I can get a job there, I'll be in Buckley, Arizona is looking for teachers like crazy. So that was really easy on both. So she got a job there uh right away, right? When we decided to move here, and I was like, we're able to move because I do everything remote now, so I do everything from here, but that was a big moving part of like get getting a teaching job here is relatively easy. Um she's not always a good thing. But but yeah, that's uh uh awesome that she's in the teaching profession or was in the teaching profession.

Dr. Kai Bennett 30:24

Yeah. Yeah. She was a principal there for about 10 years, and then she resigned there, and then you know, I needed an office manager, so she came on the business as an office manager, and within a year, she doubled our business, and she's been great ever since. So I'm glad they it didn't work out there. So I'm gonna put you on the spot a little bit.

Trev Warnke 30:44

I know she's over here in the corner, but this is good for uh entrepreneurs because a lot of entrepreneurs do work with their wives. It's a very common thing in entrepreneurship. Their wife has some role in their business, or vice versa, the wife's entrepreneur and the male has some role in the business. What is one thing that you that makes it so you guys work really well together? And what's one obstacle you guys have to get better at?

Dr. Kai Bennett 31:05

Well, I I think what what the the thing that helps us a lot is we we have a great relationship. I mean, we're sometimes brutally honest with each other. And so but so that I think that's an important piece of it, but sometimes that that could be a hindrance too. So um, but yeah, that I think the the fact that we can talk about things candidly and and bring out the problems and discuss those problems and and things like that. So you know, and I think for a while there we were really good at separating business and home. Um so that to me, that's a good aspect too, because when you're at home, you want to be a family, right? And and be with the kids and so that I think that helps a lot. And she's she's had a pretty a pretty quick learning curve with being, you know, being a principal going right into a business. So she she did really well with that in the beginning. She would ask questions. You know, and for me, I just trust her quite a bit with with that type of stuff because I know she's gonna do the right thing as far as researching what's the best way to do it. And and so I think the the the honesty and the and being able to discuss things and and the trust I have in her You said you guys there for a while do a good job of keeping it business and life separate. Do you guys now that the kids are out of the house, do you have a trouble doing that or yeah, I I mean I yeah, we talk about business a little bit more at home now. But a lot of times when I get home, I've been I've been working with people all day and and and doing that. So when I get home, I'm just like you know, so I'm just tired and I don't want to talk about it. But there are times when we're like, hey, we gotta work on different things and and discuss, you know, getting ready for this podcast. We were up a little bit last night just just talking about different things that we could we could relate and and and go from there. But yeah, I mean even then it's it's not it's not a source of contention. And and and so that's I think that's that's why it's been good.

Trev Warnke 33:11

Yeah, I think no matter what in business and relationships with your wife and anything, communication, like you said, and honest communication is always gonna be the most important thing. Uh the ability to be candid um and have those tough conversations. My my business partners in all my businesses are actually my best friends, literally people that are my best friends. And everybody always said never go into business with your best friend. But I've always been such a strong communicator that I will be straight honest with them, like brutally honest. But with the accountability side, like, hey, I'm gonna be it's reversible. You can be brutally brutally honest with me. But the idea that you said is like you when you have full trust in somebody, I can walk the gym in Chicago's being ran by my best friend as my business partner. I don't have to worry about anything falling apart because that relationship's so strong, like that will never like be that kind of idea. It's like if something happened to you, your wife could keep the business going while something's going on for you. So that's that trust is a valuable tool that I think when people get into business with their with their spouses. It's like if you can keep the communication lines clean, you'll do great. It's when you mix the communication lines and business and life gets too intertwined and you can't find the differences between the two. And now you're arguing about finances and that's where um it can be an obstacle, but it can be really awesome if you have the right.

Dr. Kai Bennett 34:23

Yeah. And I like I said, I put a lot of trust in her with the finances and stuff too. And I I know she's learning quite a bit still, and you know, we're all learning together, but yeah, I trust her quite a bit with a lot of that stuff. So I think that that shows. But yeah, she's so your one daughter's gonna be doing massage therapy with you guys? What do the other two do? Uh my oldest last night took his final exam for uh to become a structural engineer. He just got his master's. Oh, awesome. So so we're excited for him, we're happy for him. He's a pretty smart kid, he's a lot smarter than his dad's. Um he gets his smarts from his mom. And then my middle son, he's working on uh becoming an osteopath. Okay. So that's exciting for me because that that's that's a pretty good profession. And I hope he's he learns how to adjust and manipulate like the old the old time osteopaths. So very good. Um yeah, and they uh my oldest, my boys have some wonderful wives, and so that support and love them. And do they live in the area or live elsewhere? Well, my middle guy, Parker, lives here in the area with his wife and two two granddaughters, and then my oldest lives in uh Logan, Utah. Okay. Um, and they're gonna be moving to St. George here summertime. Okay. So yeah.

Trev Warnke 35:35

Awesome. So I mean it's good that your kids are doing well. You can I mean that's that role model side of that. Um you know, me, we we've talked about different things throughout your things. How has you know raising a family and doing a business together, right? Give me like an obstacle that you ran into when the kids were younger. Like what's an obstacle that you ran into that was a hard thing as a business owner while also raising it?

Dr. Kai Bennett 36:00

Well, you know, obviously you you you want to spend as much time as you can with them. You know, being a business owner, you you know, unless it's planned out a few weeks in advance, you you you've got to try to stick with that. So we we had a pretty, pretty hectic calendar. But if we knew something was gonna happen like a month down the road, we would plan for it, make sure I can get off work and go go do that. Um having a you know, having a good schedule early on that that helped quite a bit. And that also helped me because I I coached a lot of their teams growing up, and I had to have a good calendar in order to uh go to practices and games and all that stuff. So you know, being able to schedule that time and do that with them.

Trev Warnke 36:46

That's one to figure back on that. Well, that's one of the things when I talk to entrepreneurs about flexible, like what are the benefits of being an entrepreneur when I talk to people? One of the benefits is the ability, if you're good at it, you can create flexibility in your life. Now, it doesn't mean you get easy hours because the hours usually aren't the easiest, but you can create flexibility that uh a nine to five parent can't do because their boss isn't gonna let them off to go to a ballgame or whatever. Right. But you can create that flexibility, but it also means that there's a lot of months where you're grinding that it doesn't always work that way. But that is a cool thing about entrepreneurs.

Dr. Kai Bennett 37:16

Yeah, I mean, you you definitely there's sometimes you have to make sacrifices because so when I was coaching basketball, I didn't get a lunch because I had to schedule that time to go to practice. So I would go work through lunch, throw something down and get dressed and change, go to practice, and then I would come back after practice and work for another hour. So we we had to make up that time, but still that gave me the flexibility if I own my own business to be able to do that. And so, but yeah, I mean, even when I was coaching, it it was it was a lot of work and I was tired, but man, it was fun.

Trev Warnke 37:50

It's kind of funny because um I think about entrepreneurs, we're very busy people, always very busy, but we are the most organized time people because most kids' sports, the coaches of those kids' sports are entrepreneurs. A lot of the guys that I've met here are growing up in my life. My brother runs a huge corporation, and he's the coach of their football team, the coach of the baseball team, and he runs and organizes all the other sports, and he runs a multi-million dollar corporation. And so, and then people that I've met throughout Prescott and stuff, a lot of them are the little league coaches, and then they're running chiropractic places, they're running physical therapy places, they're running five places. This is like amazing how entrepreneurs step up to a level, but it's like you wouldn't expect if you saw our if the average person saw our schedule, they'd be like, How do you survive the day? Like I tell you this morning, I woke up in Orlando in Orlando this morning, flew here to come back and make sure I get some work done before I jump into a podcast and I'll go from here to do work again to be able to fly out next week to somewhere else. So it's just ideas like we have the ability to schedule things and do that kind of stuff because we are organized in certain ways. And a lot of people just gotta realize that like entrepreneurs, you see our business, but you don't realize most of us are pillars of the community because we're doing way more than just business. We're also leading things. We're the ones where charity groups come and ask for money from us to lead the charity groups, and then hey, can you organize this charity group for us? It's amazing the kind of stuff we get asked to do, and we do it just because that's what we do.

Dr. Kai Bennett 39:15

Yeah, yeah. And you know, because our you know, I for I always not always, but I I forget to talk about you know the spiritual aspect of that too. And so we're pretty we're pretty involved in our church too. So I mean that you got to balance that as well. But yeah, it's but you know, I give a lot of credit to my wife because she's the one that's scheduled, hey, you gotta be here, boom, I'm here, right? Or and I'm just like, okay, where do I go now? But yeah, I give a lot of credit to her as far as the scheduling and and running the family and stuff. So but the spiritual aspect, I I don't think we could do it without it.

Trev Warnke 39:47

Yeah, I I mean that's a big part of what our brotherhood business talks about a lot is the um the mission God gives us in our businesses, because one of the things that we want to do through the Lord's work is be great at what we do. One of the biggest purposes God put us on earth to do is to work. And that work mean can be any title line of work that you're in, but do your best to be the best that you can at that. That's proving to God that you're taking advantage of the potential and the gifts that He gave you. Um and as entrepreneurs, we put a lot of effort into that. But part of that other gift is not to just work, it's also to do to lead in the faith. So by being part of your church and also leading sports teams, because you're you're obviously coaching your kids, but you're also coaching everybody else's kids at the same time. Yeah. So you're a leader and a pillar in the community for that kind of stuff too. And that's that that goes very underlooked in entrepreneurs. In a lot of parents in general, that goes underlooked, not just entrepreneurs, parents in general don't get the credit they need for a lot of that stuff. Yeah. Because parents are always the ones leading and their schedules are insane. We don't have kids. I have an insane schedule and I don't have kids. I couldn't imagine having half of that schedule. Yeah. Um, my siblings all have kids and their schedules. I would die if I saw what I had for schedule. I think you could make it work. I could. There's a drive that's different when you have the love for the person you're doing it for. Yeah, gives you the energy to keep going because you want to support them. But it is like we said, what did you say? The spirituality, the faith, the faith side of it allows you to be know that everything that you're doing. I mean, for us in our business, a lot of times, COVID was a good example for us. During COVID, we leaned on the Lord heavily because I had to keep praying. We had to keep praying, praying like this is really, really hard. And there's no, especially when we were in Chicago, you guys, I don't think had as toughest restrictions as we had here, but Chicago was really, really tough. And we had to lean heavily on the Lord at that time to say, hey, we don't know if we're gonna keep be able to keep doing that. And every single time we'd get a little weary and we'd pray, it'd be like, the mission's the mission, like just keep working. And like we made it through, and now we're doing great, and we're doing a lot of other good things, but our faith as entrepreneurs has helped us keep making that step that we don't really want to take.

Speaker 3 41:46

Yeah.

Dr. Kai Bennett 41:46

No, I and I were you in this area when that when that when we were in Chicago. Yeah, we didn't we didn't do it, but I didn't buy into all the oh, so I prayed about it and said, No, I think we're good. Let's let's open back up and you know.

Trev Warnke 42:00

At our gym, we weren't following the rules that Chicago had because we didn't believe in the stuff they were doing, and luckily none of our clients did either, which is very helpful. But Chicago itself made it tough because you wouldn't get new clients because new clients didn't think that he even go to gyms, you know, and like that kind of stuff. But it's one of those things. That's just like a period in our life that we've all my dad is 78 and he built a huge corporation in his time. But he talks about like the 80s and like different times in his life when stuff was really, really hard that we can't even imagine. He was also in the Vietnam War, so like I think he's gone through over the years. It's like sometimes when I compare little things that I've ran into my life, like I never have to fight in a war. Yeah. Any of those kind of things. So I'm very lucky there. But in terms of uh the faith continue to to I'm glad you brought that up because faith is an important part for an entrepreneur. And if an entrepreneur doesn't have do you know you don't have if you're a Christian and you're not putting God into your business in terms of like let letting him be a level in your business, yeah, you're leaving, well, first of all, you're leaving one of the most important things in your life out of your business. You're also leaving a get leaving a guiding light out of your business too that will help you keep moving forward. If you're doing a good mission, the Lord will help you on that mission. You bet. And so I think that's really awesome, and that's awesome that you raise your family and stuff through that.

Dr. Kai Bennett 43:11

Yeah, I definitely am. Like I said, these our kids, you know, my two boys actually served missions for the church. Uh, you know, one guy, one the oldest went to the Philippines and he served there for two years, and then my my middle guy served in Brazil, and so he was there. It was middle of COVID too, so that was kind of weird for him. But uh, but yeah, I mean, I'm impressed with their their faith and their willingness to serve. So it's pretty they're a good example for me, too.

Trev Warnke 43:38

I mean, I spent time living in other countries when I was younger, and I did that completely selfishly, just being like, I want to live in Australia for a year and I want to live in Wales for time. I never did it because I wanted to do something better for others. So it's impressive at their ages to do that mission, mission work, to be able to like, hey, I'm gonna do a mission work and do some hard things. You get great experiences, obviously, and I'm sure that for them that rooted them in a lot of life that's gonna help them out. after but it's like I couldn't imagine at that age making choices that weren't super selfish. Oh yeah.

Dr. Kai Bennett 44:05

No, they they'd serve for two years and they're yeah, they learned a lot on their missions as far as how to talk to people, communicate and set schedules, budgets and all that stuff. So yeah, they they learned a lot. So good examples for me.

Trev Warnke 44:19

Where's the next step for you? What's the legacy you're going towards? Like what are you trying to do over the next five to ten years? Like where are you going with your business currently and where is your life going over the next five to ten years?

Dr. Kai Bennett 44:31

Well currently um in my office right next door we had a we had a gun store. They were awesome but they found another spot and they moved to a different spot. So now that spot's open. So they asked us if we wanted that spot. So we're like yeah let's go ahead and do it. So we now we're building out areas for that for that you know a couple four or five more treatment rooms and things like that. So we're looking at bringing in another chiropractor maybe providing a few more services as well. So right now I I'm I'm in the middle of creating a system. You know we talk about systems. So if I can get my adjusting system written down and and being able to somebody can read it and go, this is what I do here. This is what I do here. If I can get that system down and then show it we can bring another chiropractor in and then they can just continue that you know how to get the results then to me that that that that system can run the office. And again I can take time off or spend more time with my family or just have that business run itself. So she's in the process of doing the business part of it as far as the systems. And so we want to create like a health center that people can come to to get results. So that would be cool to see run generations.

Trev Warnke 45:50

So that's that's kind of what we're working on is one thing you said there that always correct we wanted not if you can build it it's when okay when we build this system we will go to that stage and that just keeps our mind going like we're going to do it. Entrepreneurs there's not a single thing we can't do. Right. It's the only obstacle that we have is we talked about time and scheduling there's only so much time to work and then also work on your business, which is great that you have your wife that can help with someone working on the business and partner to work on that. But the idea is that's usually our limitation is time right and energy let alone and that's why most entrepreneurs most business owners need to think about business in a in a scale that like we're building this over 30 years. Nowadays the internet's like you should build you be a millionaire millionaire in two years. I don't know what business you're creating there, but it's going to fall apart in three years. But the idea is like a lot of this stuff because if you're a good entrepreneur that does a good service or does a good business you're at capacity at all times you're always trying to find ways to create higher levels of capacity. You said for you it's like I want maybe someday I'll be able to to like take more some more time away but trading that new staff member that new chiropractor is going to take a lot of intensive work for a year or more to get it there. So but we're always as entrepreneurs always painting that picture for like this is the vision we're heading towards and to be able to get there and I think it's awesome that you guys are you're already taking that step by having that new space it's the idea is like hey now we have the space the only limitation is our ability to spend the time to get to that period.

Dr. Kai Bennett 47:16

Yeah. Yeah and I you know it's it's pretty exciting when once we started talking about it and looking at a broader vision it's pretty exciting to see what we can be capable of when when that happens.

Trev Warnke 47:28

And that's I mean it's a thing that you said you have your daughter that can do massage therapy in there. So that's giving her a legacy there's you know there's just so much the next generation that you're leading things to my dad built a big corporation and handed it down to my siblings and there's they're someday going to hand it down. I have they all have tons of kids and so they're going to hand it down to their kids some days. And that there's a leg legacy that comes inside of that. But even if you're not going to hand it down to kids you're still being able to hand this off to somebody that's going to be the next generation because part of your legacy is building something really awesome in Prescott Valley. Prescott Valley when you're no longer running that knowing hey this is now something that can keep in and the systems that you built are the things that are projecting it in the future and your leadership is projecting that into the future.

Dr. Kai Bennett 48:06

Right. And and when you when when you're saying that I think about a franchise right so what we're trying to do is create a franchise that we can run ourselves that anybody can step in and run it. And so or any chiropractor can come and do my system and and so creating that franchise we'll be able to run our business smoother and and who knows maybe it'll be able to open up another office somewhere else and create that. So create more jobs create more health in that community wherever that yeah and that's all systems.

Trev Warnke 48:37

It's systems and then leadership is the most important thing um is when you get to that next stage which you know when you get to that stage and we're just here to help you guys with whatever you need but like like we've built multiple different locations over the years and end up selling over time because it was a side where it's like well as you start to go in different directions like hey my attention used to be diverted here so we've sold those but the idea with each one that we built it was just systemizing then finding the right leader to run it and then me leading that leader to run it.

Dr. Kai Bennett 49:03

So well I I had I I heard a speaker one time while I was talking to him and we were talking about our business and things like that. He says why do you build a business and I was like so we can make money and he was like so you can sell it. And I was like well that makes sense. But you can't sell something that's it's it's a lot easier to sell and a lot it's a lot more profitable probably if you do have those systems in place. Yeah.

Trev Warnke 49:29

So yeah I mean most yeah so we I always call it have the ability to exit your business. Because what that means is you never have to exit. Someday you will have to exit because you're going to have a point where you're going to want to retire or you have to exit just because but conceptually you want to have you want to build a business that you could exit which means that you could sell it or not sell it. But the idea is like you can then hand it off to a kid or something of that nature you can exit your business. But when the business is completely reliant on just your skill that's not replicatable it's not sellable that because if you can't replicate what you do next person coming in can't actually perform that. So what are they buying? They can't buy something that's not so when you build those systems out this is how we do it this is how we replicate these things um which realistically for what you've done all that's just education right systems and education is like so it's replicatable versus I mean there's very few things I could think of maybe a painter would be somebody that probably can't replicate a painter because there's certain skills that are developed possibly not. But there's very few things you couldn't replicate but the most entrepreneurs their biggest obstacle with that stage is they don't take the time to figure out what about what they do is a system because it is a system because you do it every single day in a in order how do we do it. Yeah. When you take the time put that down on paper and organize that way it's like well and and there's always going to be like this big mind map of like well when this happens this happens you're not going to be able to get that all down over over time on paper but conceptually it's like that's where you're training and leading that next person like here's the next stage of education you need to go or here's the courses that you need to take before you start teaching this thing. Right. Exactly or start actually implementing this thing.

Dr. Kai Bennett 51:00

Yeah and I I totally agree with that. I mean it's also it's less stressful once you get to that point. So I mean you you know we're always looking to see how we can make create less stress but you know to me creating a system is is the way to do it. But you've got to do that.

Trev Warnke 51:18

And the thing that entrepreneurs always have to think about is the concept of leverage. So as an in as a person is a leverage but you only have so much time. And so by adding that second chiropractor that's your next stage of leverage because your business is trading time for money because you've got to manually do something to these people. So your only way to really leverage that in your business like software companies can leverage it by having software go to thousands of people right because the same software going to thousands of people but when you're in a service-based business your only main leverage point is actually leveraging another of you another one physically of you so your leverage point is hey now we actually have to take that step to add another chiropractor to the business so that they can expand our services or at least duplicate our services.

Dr. Kai Bennett 51:59

Yeah yeah I mean that's yeah it's it's a big undertaking but I have faith.

Trev Warnke 52:06

So for you if somebody in the the Prescott Valley area Prescate area wants to like come and check you guys out like how how what's your what's your like sales pitch or what's your thing it's like come try us out and um like what's the initial process like what do they go to in the first well I mean one thing that's really cool is we don't do we hardly do any advertising.

Dr. Kai Bennett 52:24

The only thing we do is we have a website. That's it. Last month we brought in 40 new patients or clients basically off word of mouth. And so that's where I think a lot of leverage goes because we because we get results. And that's that's that's the main thing that I want people to understand is that other people are my patients are telling their friends and family that hey this guy gets results. And so that's what we base our our marketing on is is the results. And do they come in with like a when you come in you're always going to do an initial assessment how yeah um so they they can call and you know we we actually you can text as well so you can call our office or text us say hey I I'm a new patient we're coming in Nicole up front is amazing and she'll she'll find the spot for you and get you in. And then you know once that happens then you come in I'm not a big fan of paperwork so we it's minimal paperwork because if you're going to write it down we're going to talk about it anyway. So we sit down have a discussion about what's going on with you and then uh and then I do my evaluation to see what's going on and if you're a good candidate for what we do then we go ahead and start that day.

Trev Warnke 53:34

Oh so you do get an adjustment the day up that's good because like a lot of some chiropractors are that way and some others got to come back for your next appointment and you're sitting there in a little bit of pain being like I'm in pain right now. Yeah.

Dr. Kai Bennett 53:44

And so no we do work on people in most cases.

Trev Warnke 53:47

Yeah as long as it's a good fit.

Dr. Kai Bennett 53:49

Yeah. So so and then from there, you know I want to see how their body responds. So I like to see people usually within a day or within a week or so. Sometimes if it's really acute we might see them in a few days but it usually we see them in a week or two because I want to see how their body responds. I don't know we've done a great adjustment I want to see how their body responds if we need to uh see them more frequently or less frequently depending on how well they do. And then we'll we'll communicate that on the second visit and say, you know, this is what I recommend. And so um yeah so that's pretty much the system that we do.

Trev Warnke 54:24

So it's not hard to get go get a hold of you guys get booked in in in a relatively short period of time get them out of a pain at least get a starting process going. I mean is this is a very broad statement but for the average person that comes to you in pain how does it take a couple weeks for them to get out of that pain enough that it's like functional pain or what do you think?

Dr. Kai Bennett 54:43

I mean that's obviously broad because a lot of yeah well see when people don't get better I kind of take a personal because I I want them to get better sometimes more than they do because I you know if if something's not working I'm in my brain I'm like why is this not working? What do we got to do? So I'll change techniques here and there. But what it comes down to really is the muscle work. If I can get to the muscle work and boom the muscle work probably takes care of 90% of the issues if that 10% is you know tumor fractures or or tears so that then but we're still helping them because we're helping them and getting right to the right place. So you know that that's what really drives me is the results. So I want to I want to make sure people respond well but yeah man that's that's really the toughest part for me is when people aren't getting better. I want to know why. So I I have a pretty big tool bag of different techniques and different diagnostic things that I can do. But I would say usually if there most people you can see a a a response after about a month. Okay. You know they we'll get them to a month and say yeah you're you're gonna do well or you know what we might have to go get some diagnostics or you know here's here's a few people that I can send you to that see if we can get get more results with you.

Trev Warnke 56:00

I mean that's pretty good if you think about a lot of the people that are having issues unless it's obviously a very acute thing that just happened to pinch the nerve real quick but for the most part they've been dealing with these issues for like years and then finally coming to you like man my back's been hurting for like three years now can you fix this in three days? Well no but like a month is month or two months is comparable. It's like when we talk in fitness for weight loss and somebody's like wants to lose a hundred pounds they want to lose that in three months I'm like but you took you years to put on a hundred pounds like give me at least a year to take off.

Dr. Kai Bennett 56:32

Yeah yeah and then once they get there I'm undone right no but you know and that's what I tell people say look if we're working on you or let's just say you're working out you look in the mirror after a year and go okay I'm done right and then you stop working out what's gonna happen right it's gonna come back. So you know but again with with chiropractic we we don't need to you know once we get to you a certain point your body's gonna do all the work. So I'm just here as a maintenance type thing just make sure things are balanced and keep keep it that the thing I think a lot of people don't realize is most of the things that they deal with are habitual things in their life that they're doing all the time.

Trev Warnke 57:10

Like so examples like some of the stuff that you're correcting because they're sitting at a desk with bad posture all day long. So like why all of a sudden would you this is kind of like with a nutrition thing if you're go back to your old eating habits you're gonna put on the weight again. Yeah but with chiropractic if you're if you're still using these bad habits and you're not seeing your chiropractor consistently one it'd be great to improve your your your work habits not always going to be the case but the idea is like well if I'm not going to improve that habit then I probably need to see my chiropractor often enough I would do a little bit of those habits that I'm doing yeah um one thing that I I would like to do is on our social media create videos like because of some of those things like you talked about the reason why somebody continues to have lower back pain is because the way they're sleeping.

Dr. Kai Bennett 57:52

So we want to create a few videos because I can explain it to every patient every time they come in or I can create a video or something like that that they can watch anytime they want that that talks about how the best way to sleep and how to do that. If your pillow's not the right height, you're not gonna sleep or your body's going to twist in a way that it's not conducive to holding your adjustment or you know they're not going to hold their adjustments if they drink beer and eat Twinkie. So if we have a video that says hey we're gonna try and make it as simple as possible, right? You know, just get more protein eat more protein whether it's meat whether it's protein shakes good protein shakes or you know those those are some things that we want to put on videos and things like that to make it more simple and more reproducible that way.

Trev Warnke 58:35

Yeah here's that that uh you do 20% of these things you're gonna get 80% of the benefit of the things you're gonna do. If you could just raise your chair height up to the correct height for your your computer you're gonna get rid of some trap elevation throughout the day that you're dealing with that's causing all that upper back pain. Yeah. So it's little videos like that like hey implement this one change into your life I'm not asking you to now never eat sugar again. Yeah it's too extreme but here's some simple things that you do take your protein level from for most females are eating 30 to 40 grams a day let's take that maybe to a hundred grams a day or you know like the idea is like let's get you numbers that actually help you uh more of a uh a per pound body weight kind of context but the idea is like here's a simple next step that you could take you know I I think people want to know why too yeah yeah if they want to you know if I just tell them hey increase your protein they're like okay but if you tell them hey if you increase your protein your hormones are going to be better your energy level is going to come up you're gonna be less injured you'll hold your adjustments better so this is why you need to do your protein they're like oh well that makes sense right so I think if you can explain the why in a in a understandable way they'll they're like oh okay that's okay I can do that.

Dr. Kai Bennett 59:47

But you know I tell people if you don't get your pillow right it's good business for me because you're gonna be coming back. So let's work on getting your pillow height to the right height and and getting you sleeping properly so that you don't have to come back as much. So you're not coming back acute every time you come in.

Trev Warnke 1:00:05

I completely agree. I love I love the way you're doing I love the fact I mean just from the conversation we've had over the last few months and the fact that like you're looking at that expansion model of the fact that like how do I take my great skill set more to it and be able to then add more another kind of person you can take on a bigger load so then you guys can affect more people in the community doing this through your family, having your family part of it. You and your wife are doing awesome things in the community you're doing it through faith. So I just love that what you guys are doing for the Prescott Valley community and I think a lot of people I mean a lot of people know you obviously you're getting 40 new clients a month you got 40 new clients a month that's a lot of people but there's still thousands of people that have never even probably heard of your business. It's an interesting thing about being a small business is we're usually the best kept secrets which means that no the negative we're not doing a lot of marketing is that no people that don't get referrals just don't know about you. Right.

Dr. Kai Bennett 1:00:52

But conceptually is we are the best kept secret but we're always doing the good things and I think you're doing a lot of yeah and um you know also what what we're working on is creating a a a network of different practitioners too so that we can refer to people that you know obviously if something's not working we can send them to a physical therapist. Because I I believe that me chiropractic and physical therapy work like this. Yeah. Because I I know what I do makes their work better and what they do makes my work better. So if we can create that relationship with them even with other chiropractors because there's some things that I mean I don't like there's certain parts of chiropractic that I I'd rather not do just because there's a lot of paperwork and and things like that. So I can send them to somebody or or you know orthopedic surgeon or some type of another practitioner. So we're we're trying to create those relationships as well so we we can trust the people that we send our patients to.

Trev Warnke 1:01:46

It's that value alignment where it's like hey if I send them off to you I'm not expecting you to like do something different than what my philosophies are which means that if I send somebody off to you and you have no desire to talk about you don't think nutrition is important for these people at all. Yeah we probably don't align because realistically pretty much any physical even like somebody doing massage should talk about your water intake, your hydration intake things are like hey if you do these things better you'll get the best effect versus like sending them off to an orthopedic surgeon that instantly is going to like you're gonna have to do surgery no matter what versus like hey I don't think you I think you need to go back to to Kai and this is what we maybe need to focus on Kai that that alignment between a network is really important versus just sending them off to referral just for the sake of referral.

Dr. Kai Bennett 1:02:29

That's what you're kind of building but it goes both ways. We want to create a business too that they can feel comfortable sending their people to so I it goes both ways.

Trev Warnke 1:02:37

So yeah very cool well get great uh digging in your business today Kai really appreciate being on the podcast guys thanks for joining our another episode of Brotherhood Beyond Business Podcast we're gonna have all the links to everything about Kai's business at the bottom of the YouTube page and on any of the social media pages. Catch on the next one. Hit subscribe turn on notifications and stay locked in. Brotherhood is more than business it's about leading from the front leveling up in every domain and becoming the CEO of your own life. Step up, execute and we'll see you in the next one.